Why is mobile the heart of digital world?
We are no longer in that era where people used to use internet on their desktops. We practically live online now. We are always on, always connected. Constantly being connected is of great advantage to everyone.
We turn to our mobile phone apps for every little thing from paying bills to buying groceries to last minute shopping. Mobile has given us so much to do that. It has made people’s life faster and better.
Mobile has the answer to all our problems like if we want to buy something or need to look at options or even find our way back home. It gives instant answers.
Mobile phones are being used for a variety of things such as promoting businesses, mobile marketing and generating revenues. Mobile is usually used as a tool for marketing like mobile marketing which is the most effective way of promoting products or services. The use of mobile as a tool has gone up in the past few years increasing the mobile website traffic leading to more business houses using mobile marketing as a tool to promote their business.
On an average,a person spends 2.7 hours per day socializing on their mobile phones. Some data’s suggest that mobile has become a part of our life like:
- 67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating
- 44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night
- 29% of cell owners describe their cell phone as “something they can’t imagine living without.”
Looking at these figures, we know that mobile phones have replaced the traditional way of doing things and going with current scenario of using mobile phones and with the speed of internet these numbers will also go up. By 2020 over 80% of the worlds population will own a smartphone. As an enterprise, are you ready for this digital revolution?
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